In South East Asia, Jakarta Fashion Week needs no introduction as it is organized annually towards the end of the year. The fashion show is conducted under the aegis of Jakarta Fashion Week Council which consists of editor in chief and fashion editors. The Council has designers like Itang Yunasz, Chossy Latu, Denny Wirawan, Andreas Odang, Carmanita, Billy Tiong and Eny Ming. The designers participating in Jakarta Fashion Week need to be approved by the Council and this year’s JFW 2011 was held in the Fashion Tent at Pacific Place Mall during the third week of November and closed with “Goddess Fashion Knights” on 18th November 2011.
This year the week-long event showcased collection of 180 Indonesian and International designers who participated in 50 shows. It is an important event for designers of this region as it gives a platform for designers to interact with international buyers. New and upcoming designers get an excellent chance to find retailers from world over. Among the leading 5 designers who participated were New York based Indonesian designer, Auguste Soesastro who presented his latest collection entitled “Restu Bumi” or Blessings of the Earth. The special feature of this collection was that the dresses of his collection were made from pineapple and water hyacinth fibers. Sapto Djojokartiko presented his collection of evening dresses “Sang Redang Girah” which were bold and mystically unusual as they were inspired by witches. A kebaya with long sequined skirt was the highlight of his collection. Sally Koeswanto’s “Love, Passion & Lust” was a collection of 10 pieces of evening wear which were strong aura for the modern women of Asia. Indonesian designers, Oscar Lawalata and Biyan also presented their new collections and the Dewi fashion Knight ended with Tex Saverio’s collection.
International designers who were also present were Ashley Isham from Singapore, Bernard Chandran from Malaysia Cristina Pineda and Ricardo Covalin from Mexico jointly presented their collection ‘Pineda & Ricardo’, while the Thai brand, Tube-Gallery also made their presence felt. Besides the dresses, a US brand had collaborated with Indonesian accessory label, Evita Peroni, to present a breath-taking collection of accessories and shoes by Ussy Sulistiawati were immensely liked by the over 600 attendees.
Jakarta Fashion Week is organized by Azura Activation, an event management company which is a subsidiary of Femina publishing group. JFW gives a big boost to the fashion industry in Indonesia and also gives an opportunity to budding talents to display their creativity. International designers, celebrities, buyers and media are specially invited for the event which is getting recognition on an international scale. The mission of JFW is to prepare designers to face the challenges of the industry and to meet the aspirations of local as well as international buyers. Last year, Tex Saverio became a rage in Indonesia; he was even asked to design clothes for Lady Gaga for a fashion shoot for magazines. This year’s week-long mega event may catapult an up and coming designer to an international scenario.
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